When it comes to music licensing ‘happy’ music is what sells the most. Why?
Simply because it’s what people want. When a client is looking to add music to his latest promo video or advertising campaign, he will want to have an uplifting happy tune rather than a sad melancholic music track.
Now, that doesn’t mean that we all have to start writing music with a ukulele and a glockenspiel , it just means that it’s much harder to sell sad music.
Check out this relevant article by The Rolling Stone Magazine:
If you are just getting started in music licensing it’s a good idea to write happy music if you want to start earning money. Watch the video to hear what the CEO of DeWolf Music has to say about it.